Saturday, August 15, 2009

Palin Dead Right on Death Panel

In recent weeks, Gov. Sarah Palin has brought something new to the American scene: "Facebook Politics," and she's using it very effectively.

My friend "WB" sent the following: "The Death Panel already exists! It was passed in the Stimulus Bill. Here is a link to American Thinker and their article on this subject":


Also, take note of the following: See the USNews report on Palin's victory on "death panel": http://www.usnews.com/blogs/peter-roff/2009/8/13/score-one-for-sarah-palin-on-the-healthcare-reform-death-panels.html

The following is my take on the public relations elements of the "death panel" debate: From a public relations standpoint -- and yeah, I have been in that business since the mid-1970s -- the most important thing you can do is to put your opponents on the defensive. (We sometimes make the mistake of allowing ourselves to be put in a defensive posture.) One goal of Sarah's "death panel" concept is to get people like Obama and Specter (and Paul Begala and other drones) saying, "No, we don't have death panels in the legislation."

Keep them mentioning the phrase "death panel" -- and then hit them hard with statements like, "Gee, won't that be the practical effect of the mandated end-of-life counselling sessions?" Or, "won't that be the practical effect of making massive cuts in Medicare?" Or, "Gee, what about Obama's key adviser, Ezekiel Emanuel, who says a teenager's life is worth a lot more than that of a senior citizen?"

Keep them sputtering and blustering about the death panels. In short, keep asking them loaded questions -- keep passing them hand grenades. Bring up the "Jane Sturm" episode, where Obama was making the case that a healthy 100-year-old woman shouldn't have received a pacemaker -- the woman is now a health 105 year old. Bring up Obama's grandmother, whom he said shouldn't have received a hip replacement. That is, tie them knots, and beat them senseless.

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